In linguistics tenor refers to the participants in a discourse, their relationship to each other, and their purposes. Based on such "tenor", the kind of language likely to be used in a setting can be predicted — and it is suggested that this is exactly what we do, unconsciously, as language users. ( http://en.wikipedia.org/wiki/Tenor_(linguistics).
Indeed, today the tenor of our times is more important than what is being said! (to be expanded)
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